More indications of the way “green consumerism” is causing us to lose sight of the fundamental issues.
Somehow Americans manage to turn every holiday — from Christmas to Valentine’s Day, Mother’s Day, Father’s Day, the 4th of July, Veterans Day, Memorial Day, so-called President’s Day and the rest — into a shopping opportunity.
Perversely, this is now happening to Earth Day, as companies try to persuade us that we can shop our way to a cleaner, greener planet.
So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins “to challenge corporate and government leaders.”
Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.