“Arizona is … a warning of what a state can look like when it’s run by talk-radio demagogues and their television cohorts.”
(Too bad they went with Rush Limbaugh and Chris Beck and not Jon Stewart.)
Here, for your horror and amusement, a roundup of some headlines and excerpts from the news of the last couple of days concerning FaceBook, Greece and Arizona – all in the one post as I am probably as sick of reading and writing about this stuff as you are of reading and thinking about it.
The truth is, I found the topics mostly either too aggravating (Arizona) or too complicated/outside my area of competence (Greece) to really have much worthwhile to offer beyond a handy crib sheet / set of links to what I found useful and interesting in my own reading.
I did feel that I might have something to offer on the matter of FaceBook. Most of the commentary I read focused on the threat to privacy angle or on FaceBook’s ambitious growth strategy – and covered these topics fairly well.
But I also thought these were not perhaps the most interesting or troubling aspect of FaceBook’s recent moves. The most interesting – and most negative – aspect was what I guess we could call the McDonalds-izing of the internet – which seems to be not just a scary scenario but actually the heart of their strategy:
McDonalds – it’s everywhere you go, from San Francisco to Shanghai to Skopje, from New York to New Delhi to Old Blighty, and everywhere pretty much the same. It’s unhealthy, bland, culturally and nutritionally denuded and pumped full of pretty packaging and preservatives, salt and sugar to make up for its lack of taste, appeal and interest. It’s very cheap, and not worth it – but nonetheless becomes a big part of the diet of people who are locked out, scared off or ignorant of better choices. McDonalds: bland, banal, unhealthy, homogenized, corporate, ubiquitous.
To the extent that FaceBook succeeds in its ambitions, the internet will become a blander, more homogenized, and more regimented and commodified experience.
The computer world has seen other monopolies and hegemonies come (and sometimes go): Windows is not quite the force it once was, though it’s still pretty powerful; likewise Microsoft Office. Google clearly has hegemonic aims and seems to be doing a good job of achieving them, but that battle is not yet over.
But somehow, the idea of a hegemonic FaceBook seems to me somewhat more serious. I suppose because it is a social network, and has to a large extent taken over from IMing and email as a central means of communication for many people. And also become a major force in organizing groups, inviting people to events, sharing photographs, indicating likes and dislikes in shopping and other forums, and so on.
These were all activities that used to be enacted through separate platforms, sites and applications. Smaller sites operating in more competitive arenas, and generally with more responsiveness to their users than FaceBook has shown. And in many cases, at least initially, much less commercial, much less “monetized” and surveilled.
FaceBook hopes to end all of that, bringing all of those activities into its grasp, and analyzing and monetizing our every activity, and targeting us with ads tailored to our precise demographics and desires.
“One Site to rule them all…”
FaceBook
Despite my personal apprehensions (which are, naturally, well-founded and not at all the paranoid fantasies of some left-wing conspiracy theorist), the rest of the blogosphere has quieted down a bit where FaceBook is concerned, after the first rush of responses – positive and negative – to announcements at FaceBook’s developers’ conference. The two main interests continue to be the privacy issue, on the one hand, and evaluations of the new developments from a technical and business perspective on the other; on both, we may have to wait a little while for more in-depth discussions.
In the meantime, here’s PC Magazine chiming it with its advice on securing some privacy in the wake of FaceBook’s changes:
Facebook Privacy: 8 Ways to Protect Yourself: pcmag.com — You want to use Facebook, but you also want to keep your private information from being spread all over the Internet. The key is to understand how Facebook works, where your information is going, and how to navigate the service’s labyrinth of privacy controls.
(via Digg.com.)
Early last month, before FaceBook’s developers’ conference, Bruce Schneier, one of the most respected commentators on computer security, wrote of the issue of privacy and control, specifically addressing FaceBook:
In January, Facebook Chief Executive Mark Zuckerberg declared the age of privacy to be over. A month earlier, Google Chief Eric Schmidt expressed a similar sentiment. Add Scott McNealy’s and Larry Ellison’s comments from a few years earlier, and you’ve got a whole lot of tech CEOs proclaiming the death of privacy — especially when it comes to young people.
It’s just not true. People, including the younger generation, still care about privacy.
Read the whole discussion of “Privacy and Control” in Schneier on Security.
An article in The New York Times on a new extreme sport fun run – “Tough Mudder” – parenthetically provided a concise picture of just how targeted FaceBook ads already were, how well they knew us, before this current round of changes:
The [Tough Mudder] Web site went online in early February, and $8,300 was spent on Facebook ads aimed at specific demographics — young professionals, runners and extreme athletes, police officers and firefighters, and those in the military who lived in the vicinity of Allentown and within 50 miles of New York and Philadelphia.
(via NYTimes.com.)
Imagine what they’ll be able to do once they know your every like, your every move.
Enough of that… Here’s what’s been happening in the less important realm of offline events. (For some reason, the mainstream news media has been paying a lot more attention to Greece and Arizona than FaceBook…)
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